This large-scale project was organized by Food Insight Group, a food systems research organization that partners with government agencies, communities, businesses, nonprofits, and anchor institutions to address systemic issues and develop impactful solutions through a combined approach.
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Client/Company: State of California, UCANR Informatics and Geographic Information Systems (IGIS), Food Insight Group (FIG), Berkeley Food Institute (BFI), UC Berkeley, and the California Department of Food and Agriculture (CDFA)
Project: California Farm to School Incubator Grant Program Evaluation
Category: Accessible design, editorial design, digital, research design,
report design, data visualization
Goal: Design research reports that are “something other than a big brick of text and charts,”
to provide insights to further strengthen California's farm to school movement
and ensure its long-term success in nourishing students, supporting California's
agricultural producers, and building resilient, sustainable communities.
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Project: California Farm to School Incubator Grant Program Evaluation
Category: Accessible design, editorial design, digital, research design,
report design, data visualization
Goal: Design research reports that are “something other than a big brick of text and charts,”
to provide insights to further strengthen California's farm to school movement
and ensure its long-term success in nourishing students, supporting California's
agricultural producers, and building resilient, sustainable communities.
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Collaboration: 25 Researchers, Policy Experts, First Partner of the State of California,
Informatics and Geographic Information Systems Analysts
Tools: InDesign, Illustrator, Photoshop
Rubric Group: creative direction
FULL REPORT
selected pages
selected pages
KEY TAKEAWAYS REPORT
selected pages
selected pages
SUPPORTING REPORTS
cover pages only
cover pages only
Process:
Establish master timeline
Analyze mile markers, assign tasks, and manage deliverables
Research and discovery (in-depth questioning)
Analyze mile markers, assign tasks, and manage deliverables
Research and discovery (in-depth questioning)
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Results:
First Partner of California saw a draft of the design and wanted to use it sooner for national events!
More funding was given after this report was published
The report design was so loved that it was turned into a social media campaign
More funding was given after this report was published
The report design was so loved that it was turned into a social media campaign
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Reflection:
This project was very successful given the number of hands involved and it being 100% remote.
I worked with different software programs and ideas with pressing deadlines. In the future, I would ask if there is a possibility of the project being shown on social media ahead of time to prevent last-minute, rushed design. I was rehired this year for a continuation of this project.
I worked with different software programs and ideas with pressing deadlines. In the future, I would ask if there is a possibility of the project being shown on social media ahead of time to prevent last-minute, rushed design. I was rehired this year for a continuation of this project.