UF is ranked 7th among the nation’s top public research universities and has over 100,000 students, faculty and staff.
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Project: Marketing Communications for the Dept. of Chemical Engineering
Category: print, digital, event, environmental, marketing design
Goal: Increase visibility for the Department of Chemical Engineering
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Category: print, digital, event, environmental, marketing design
Goal: Increase visibility for the Department of Chemical Engineering
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Collaboration: UF ChE Board, UF ChE Chair, COE Director of Development
Tools: Illustrator, Photoshop, InDesign, Constant Contact
Rubric Group: creative direction
POSTCARDS
NEWSLETTERS
BROCHURES
EVENTS + PROMO
ENVIRONMENTAL
GUIDEBOOKS and FOLDERS
Process:
Research what had been done before and consider possibilities
Learn more about print, mailings, and email campaigns and get to work!
Try every idea for outreach possible and determine effectiveness in time
Learn more about print, mailings, and email campaigns and get to work!
Try every idea for outreach possible and determine effectiveness in time
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Results:
As a result of my marketing communications efforts, lots of major things happened!
(1) The department's US News and World Report ranking jumped up 5 places to # 26 from #31 in one year, and the ranking among public universities moved to #16, up from #18 the previous year
(2) Our Professors received praise from colleagues around the world after getting word of all of their major accomplishments via my postcard mailers
(3) Our events were featured in local media as a result of my networking and press release writing
(4) My email campaigns captured record numbers of event signups while also exceeding national numbers in marketing communications
(5) The department raised $15M in documented cash and gifts in my two years, compared to $25M raised all time (75 years)
(6) I received the first-ever Staff Excellence in Service Award and was promoted after my first year
(1) The department's US News and World Report ranking jumped up 5 places to # 26 from #31 in one year, and the ranking among public universities moved to #16, up from #18 the previous year
(2) Our Professors received praise from colleagues around the world after getting word of all of their major accomplishments via my postcard mailers
(3) Our events were featured in local media as a result of my networking and press release writing
(4) My email campaigns captured record numbers of event signups while also exceeding national numbers in marketing communications
(5) The department raised $15M in documented cash and gifts in my two years, compared to $25M raised all time (75 years)
(6) I received the first-ever Staff Excellence in Service Award and was promoted after my first year
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Reflection:
This position launched my career in design and I learned so much about the print and digital processes and how much graphic design has an impact on larger business goals. Good graphic design is crucial for fundraising, marketing, engagement, and visibility!