Spark the Journey is a non-profit organization that provides mentorship and a community of support for young adults in the Washington, D.C. metro area.
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Client/Company: Spark the Journey
Project: Digital Marketing Campaign
Category: Motion, digital, email, social media
Goal: Showcase our new branding and share our the work we do
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Project: Digital Marketing Campaign
Category: Motion, digital, email, social media
Goal: Showcase our new branding and share our the work we do
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My role: Creative Director
Collaboration: Executive Leadership Team, Copywriter
Tools: Illustrator, Adobe Express, Mailchimp, Later platform
Collaboration: Executive Leadership Team, Copywriter
Tools: Illustrator, Adobe Express, Mailchimp, Later platform






Process:
Develop annual strategic plan for current platforms
Work with copywriter to solicit stories, featured content and interviews
Design, write and post for multiple audiences
__________________Design, write and post for multiple audiences
Results:
Social advertising was added to future FY budgets
Social engagement increased 75% over two years
Staff became more invested in our online presence and storytelling
Staff became more invested in our online presence and storytelling
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Reflection:
I learned so much about the ever-changing algorithms and needs of our target audience.
In the future, I would increase short-form video production and incorporate the mentoring story
from the perspective of the participants (high school students).
In the future, I would increase short-form video production and incorporate the mentoring story
from the perspective of the participants (high school students).