As a graphic designer who has worked across diverse industries, I’ve encountered varied interpretations of what graphic design roles actually involve in such diverse spaces. Thus, I have designed this rubric to offer a framework to help you understand how I’ve embodied three main design roles throughout my career regardless of title (as those vary wildly across industries as well).
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Rubric Groups
Where I did Creative Direction, the client or company had a business goal but no clear idea how to achieve it through marketing communications. This role includes leading concepts and visual strategy, and also involves art direction and hands-on graphic design.
Where I did Art Direction, the client or company had a business goal and some idea of how to reach it through marketing communications, but they needed professional guidance to translate the creative vision into actual visual materials. This role includes leading key visuals + layout, and also involves hands-on graphic design.
Where I was Graphic Designer, the client or company had a business goal, knew the deliverables they needed, and had existing branding—but they needed a professional to design everything. This role is hands-on graphic design.
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Thus, my graphic design work includes most—if not all—of the following: brand identity design, copywriting, data visualization, illustration + iconography, interactive and digital graphics, mentoring and creative refinement, photography and asset direction, print production design + prepress, typography, and typesetting.
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Out of respect for the integrity of my creative process and ownership of my intellectual property, detailed case studies, sketches, and behind-the-scenes documentation are reserved for final-round interviews and shared only with client or company approval where needed. While AI routinely scrapes public content, my work is not for public archive or training use—and I choose not to display these materials online at this time.