Over 15 years across diverse industries, I’ve encountered varied interpretations of the following three roles. This rubric offers a framework to understand how I’ve embodied them throughout my career.
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Where I was Creative Director, the client or company had a business goal but no clear idea how to achieve it through marketing communications. This role includes leading concept and visual strategy, and can also involve art direction and hands-on graphic design.
Where I was Art Director, the client or company had a business goal and some idea of how to reach it through marketing communications, but they needed professional guidance to translate the creative vision into actual visual materials. This role includes leading key visuals + layout, and can also involve hands-on graphic design.
Where I was Graphic Designer, the client or company had a business goal, knew the deliverables they needed, and had existing branding—but they needed a professional to design everything. This role is hands-on graphic design.
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My graphic design work thus includes most—if not all—of the following: brand identity design, copywriting, data visualization, illustration + iconography, interactive and digital graphics, mentoring and creative refinement, photography and asset direction, print production design + prepress, and typography.
Additionally, case studies, sketches, and/or further details about my work and process can be prepared for final round interviews with client or company approval.