Florida Atlantic University is a unique and diverse university in Boca Raton, Florida
with 6 campuses, 175 degree programs, and 30,000 students.
with 6 campuses, 175 degree programs, and 30,000 students.
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Client/Company: Florida Atlantic University
Project: New Event Calendar Release
Category: Environmental design, digital, advertising, social media
Goal: Inform students and community about the new campus calendar
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Project: New Event Calendar Release
Category: Environmental design, digital, advertising, social media
Goal: Inform students and community about the new campus calendar
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My role: Creative Director
Collaboration: Student Affairs, Facilities
Tools: Illustrator, Localist, Adobe XD, Facebook
Collaboration: Student Affairs, Facilities
Tools: Illustrator, Localist, Adobe XD, Facebook
Process:
Conduct site visit for large screen design ideas
Explore additions to limiting 2-color brand palette
Design scalable assets
Explore additions to limiting 2-color brand palette
Design scalable assets
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Results:
A student survey found that students felt more inclined to attend events because
the new calendar made it easier to find what they were looking for.
Departments became invested in the possibilities of increased engagement and
visibility of their events with the new calendar.
Ads for the new calendar reached the community and increased attendance at public events.
the new calendar made it easier to find what they were looking for.
Departments became invested in the possibilities of increased engagement and
visibility of their events with the new calendar.
Ads for the new calendar reached the community and increased attendance at public events.
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Reflection:
I learned to try to incorporate motion graphics whenever possible because it grabs attention
and stands out against static posts, especially those in rotation on campus screens.
and stands out against static posts, especially those in rotation on campus screens.