Florida Atlantic University is a unique and diverse university in Boca Raton, Florida
with 6 campuses, 175 degree programs, and 30,000 students.
with 6 campuses, 175 degree programs, and 30,000 students.
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Client/Company: Florida Atlantic University
Project: Admissions Brochure
Category: Brochure, print
Goal: Design an easy-to-digest brochure for national recruitment and tabling events
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Project: Admissions Brochure
Category: Brochure, print
Goal: Design an easy-to-digest brochure for national recruitment and tabling events
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My role: Art Director
Collaboration: Office of Undergraduate Admissions
Tools: InDesign, Photoshop
Collaboration: Office of Undergraduate Admissions
Tools: InDesign, Photoshop
Process:
Evaluation of previous materials and target audience
Take pages and pages of words and find ways to direct the reader's eye
Explore different panel options for bigger impact at tabling
Try matte paper finish for memorable feel
Take pages and pages of words and find ways to direct the reader's eye
Explore different panel options for bigger impact at tabling
Try matte paper finish for memorable feel
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Results:
The Admissions Office reordered them because they were so loved!
The design was reused the next year because it has such a great impact.
The team requested tabletop banners to be designed to match this brochure.
The design was reused the next year because it has such a great impact.
The team requested tabletop banners to be designed to match this brochure.
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Reflection:
With this project, I was reminded how much I love print and layout design!
It is my joy to take tons of words and turn them into marketing pieces that can have a huge impact.
Finding ways to help families navigate a lot of information as they make important decisions
about their futures while considering multiple colleges and universities reminds me that good
design is always in the details.
It is my joy to take tons of words and turn them into marketing pieces that can have a huge impact.
Finding ways to help families navigate a lot of information as they make important decisions
about their futures while considering multiple colleges and universities reminds me that good
design is always in the details.