Florida Atlantic University is a unique and diverse university in Boca Raton, Florida
with 6 campuses, 175 degree programs, and 30,000 students.
with 6 campuses, 175 degree programs, and 30,000 students.
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Client/Company: Florida Atlantic University
Project: Event Marketing Campaign
Category: Event design, environmental design, print, digital, advertising, social media
Goal: Increase attendance for the annual Women’s Leadership Institute
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Project: Event Marketing Campaign
Category: Event design, environmental design, print, digital, advertising, social media
Goal: Increase attendance for the annual Women’s Leadership Institute
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My role: Creative Director
Collaboration: Facilities, Student Affairs, 1 junior designer (my team)
Tools: InDesign, Illustrator, Photoshop, Mailchimp
Collaboration: Facilities, Student Affairs, 1 junior designer (my team)
Tools: InDesign, Illustrator, Photoshop, Mailchimp
Process:
Analyze past events for pain points
Determine communication platforms and present ideas for outreach
Give the Institute a mature look and voice
Use limiting two-color palette to create a more inviting palette
Determine communication platforms and present ideas for outreach
Give the Institute a mature look and voice
Use limiting two-color palette to create a more inviting palette
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Results:
Significant increase in event attendance from previous years
Designs were reused the next year because they were so impactful
Increase in submitted proposals by participants from previous years
Designs were reused the next year because they were so impactful
Increase in submitted proposals by participants from previous years
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Reflection:
I learned so much about the ever-changing algorithms and needs of our target audience.
In the future, I would increase short-form video production and incorporate the mentoring story
from the perspective of the participants (high school students).
In the future, I would increase short-form video production and incorporate the mentoring story
from the perspective of the participants (high school students).