Florida Atlantic University is a unique and diverse university in Boca Raton, Florida
with 6 campuses, 175 degree programs, and 30,000 students.
with 6 campuses, 175 degree programs, and 30,000 students.
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Project: Event Marketing Campaign
Category: Event design, environmental design, print, digital, advertising, social media
Goal: Increase attendance for the annual Women’s Leadership Institute
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Category: Event design, environmental design, print, digital, advertising, social media
Goal: Increase attendance for the annual Women’s Leadership Institute
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Collaboration: Facilities, Student Affairs
Tools: InDesign, Illustrator, Photoshop, Mailchimp
Rubric Group: creative direction
Process:
Analyze past events for pain points
Determine communication platforms and present ideas for outreach
Give the Institute a mature look and voice
Use limiting two-color palette to create a more inviting palette
Determine communication platforms and present ideas for outreach
Give the Institute a mature look and voice
Use limiting two-color palette to create a more inviting palette
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Results:
Significant increase in event attendance from previous years.
Designs were reused the next year because they were so impactful.
Increase in submitted proposals by participants from previous years.
Designs were reused the next year because they were so impactful.
Increase in submitted proposals by participants from previous years.
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Reflection:
I learned so much about the ever-changing needs of a target audience. Being flexible is key.