First Church is a United Methodist Church, and is one of the largest churches
in Broward County, Florida. With over 50 years of ministry, First Church is a
recognized and trusted pillar of the South Florida community.
in Broward County, Florida. With over 50 years of ministry, First Church is a
recognized and trusted pillar of the South Florida community.
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Client/Company: First Church Coral Springs
Project: Full-scale rebrand
Category: Environmental design, branding, identity, print, digital
Goal: Get 40 groups and ministries and over 3,000 church members excited about the
new vision of the church. Help to make the community see our warmth and joy.
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Project: Full-scale rebrand
Category: Environmental design, branding, identity, print, digital
Goal: Get 40 groups and ministries and over 3,000 church members excited about the
new vision of the church. Help to make the community see our warmth and joy.
__________________
My role: Creative Director
Collaboration: Executive Board, Team Leaders, Vendors, Members
Tools: InDesign, Photoshop Constant Contact
Collaboration: Executive Board, Team Leaders, Vendors, Members
Tools: InDesign, Photoshop Constant Contact
Process:
Interview church members on what their pain points were
Meet with leadership to gain clarity on strategic business plan and vision for the future
Site walkthroughs and evaluation of mediums available for promotion
Meet with leadership to gain clarity on strategic business plan and vision for the future
Site walkthroughs and evaluation of mediums available for promotion
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Results:
Establishing a unified, recognizable brand
Drove results with data-informed design
Branding still in use today!
88% satisfaction in brand perception
Drove results with data-informed design
Branding still in use today!
88% satisfaction in brand perception
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Reflection:
I was reminded with this very large and important project to always gather
insights from stakeholders but to take personal desires with a couple of grains of salt.
Success in branding and rebranding comes from understanding the heart of the
organization as a whole and the strategic direction more than anything else.
insights from stakeholders but to take personal desires with a couple of grains of salt.
Success in branding and rebranding comes from understanding the heart of the
organization as a whole and the strategic direction more than anything else.