Questa helps individuals access postsecondary education, graduate with less debt, and become contributing members of Northeast Indiana’s workforce.
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Client/Company: Questa Education Foundation
Project: Design marketing materials for tabling at conferences and schools
Category: Brochures, print
Goal: Complete a rebrand of marketing materials in order to appeal to a diverse group of people, invite people to apply to our programs, and to donate to our cause.
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Project: Design marketing materials for tabling at conferences and schools
Category: Brochures, print
Goal: Complete a rebrand of marketing materials in order to appeal to a diverse group of people, invite people to apply to our programs, and to donate to our cause.
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My role: Creative Director
Collaboration: Questa Marketing Specialist, 1 Designer (my team)
Tools: InDesign, Illustrator, Photoshop
Collaboration: Questa Marketing Specialist, 1 Designer (my team)
Tools: InDesign, Illustrator, Photoshop
Process:
Establish master timeline
Research and discovery (in-depth questioning)
Develop new branding
Analyze mile markers, assign tasks, and manage deliverables
Research and discovery (in-depth questioning)
Develop new branding
Analyze mile markers, assign tasks, and manage deliverables
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Results:
“I work for a small nonprofit that often gets overlooked because we don’t have a large budget, but Monique was responsive and gave us great quality work like we were a big client.”
The client loved the creative direction so much that they made it their new branding.
The client loved the creative direction so much that they made it their new branding.
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Reflection:
I will always remember to share the importance of having multiple marketing materials that can speak to each target audience, versus cramming a ton of information into a single piece and hoping that people will read it all. I am grateful this client was open to my suggestion for a series of brochures and was confident I could negotiate a great price with one of my established vendors.