Rachel’s Network is a community of women at the intersection of environmental advocacy, philanthropy, and leadership.
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Client/Company: Rachel's Network
Project: Annual Reports
Category: Editorial Design, postcard design, digital, print, research design, report design,
data visualization
Goal: Design annual reports that reflect on the successes of the year while also inviting the community to share the organization's work with others and get involved. The reports must appeal to a larger female audience, not just "earthy" women.
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Project: Annual Reports
Category: Editorial Design, postcard design, digital, print, research design, report design,
data visualization
Goal: Design annual reports that reflect on the successes of the year while also inviting the community to share the organization's work with others and get involved. The reports must appeal to a larger female audience, not just "earthy" women.
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My role: Art Director
Collaboration: Rachel’s Network Communications Team, 3 junior designers (my team),
multiple cover artists
Tools: InDesign, Illustrator, Photoshop
Collaboration: Rachel’s Network Communications Team, 3 junior designers (my team),
multiple cover artists
Tools: InDesign, Illustrator, Photoshop
Process:
Establish master timeline
Create color palette based on cover design by artist
Analyze mile markers, assign tasks, and manage deliverables
Research and discovery (in-depth questioning)
Create color palette based on cover design by artist
Analyze mile markers, assign tasks, and manage deliverables
Research and discovery (in-depth questioning)
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Results:
They loved my recommendation of this serving as a promotional and marketing piece by adding
a postcard inside that could be mailed to friends to spread the word about their work!
Saved this organization major time and money; I recommended having the printer print names on the report and mail as-is directly from their shop. No more stuffing envelopes or wasting paper by using them!
Rehired year after year for report design.
a postcard inside that could be mailed to friends to spread the word about their work!
Saved this organization major time and money; I recommended having the printer print names on the report and mail as-is directly from their shop. No more stuffing envelopes or wasting paper by using them!
Rehired year after year for report design.
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Reflection:
I learned about designing using 100% recycled materials, which helped me to build a relationship with another specialized printer in the Washington, D.C. area. This project also opened our eyes to very talented women artists across the country!