The University of Miami is a private, major research university engaged in
$324 million in research with 20,000 students from around the world.
$324 million in research with 20,000 students from around the world.
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Client/Company: University of Miami
Project: Graduate School Email Campaigns
Category: Digital, email marketing
Goal: Revamp email communications to the graduate school community (35+ listserv groups)
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Project: Graduate School Email Campaigns
Category: Digital, email marketing
Goal: Revamp email communications to the graduate school community (35+ listserv groups)
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My role: Art Director
Collaboration: Dean of the Graduate School, Graduate School Program Coordinator
Tools: Illustrator, Mailchimp, Adobe XD
Collaboration: Dean of the Graduate School, Graduate School Program Coordinator
Tools: Illustrator, Mailchimp, Adobe XD
Process:
Assess past attempts at email campaigns and create a new strategy
Research and interview grad students to learn pain points
Import listservs into Mailchimp and clean up/organize
Send test emails...and again, and again!
Research and interview grad students to learn pain points
Import listservs into Mailchimp and clean up/organize
Send test emails...and again, and again!
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Results:
66,159 total audience reach in 6 months
Exceeded national numbers for open and click rates
Increase in event attendance by current graduate students
Student survey reported satisfaction with new event emails with links to easily register
Exceeded national numbers for open and click rates
Increase in event attendance by current graduate students
Student survey reported satisfaction with new event emails with links to easily register
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Reflection:
The mindful approach in sending the appropriate amount of emails to those on multiple listserv lists proved to be the most effective approach in keeping people subscribed. Additionally, future inclusion
of various graduate programs helped to keep emails interesting to read and engage with.
of various graduate programs helped to keep emails interesting to read and engage with.