UT Arlington is the 3rd largest producer of college graduates in Texas, has over 45,000 students, and offers over180 degree programs.
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Client/Company: University of Texas at Arlington
Project: Advertising for the School of Nursing
Category: Advertising design, print, digital
Goal: Create digital and print ads to advertise the new Gerontology Certificate
at the UTA School of Nursing
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Project: Advertising for the School of Nursing
Category: Advertising design, print, digital
Goal: Create digital and print ads to advertise the new Gerontology Certificate
at the UTA School of Nursing
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My role: Art Director
Collaboration: UTA Director of Communications
Tools: Illustrator, Photoshop, Adobe Stock
Collaboration: UTA Director of Communications
Tools: Illustrator, Photoshop, Adobe Stock
Process:
Source images
Strategize on scalable assets
Explore the many logo styles and size options available
Strategize on scalable assets
Explore the many logo styles and size options available
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Results:
Ads viewed by thousands of people, with good engagement on digital ads.
“These are definitely the best digital and print ads I’ve seen for our College.”
“These are definitely the best digital and print ads I’ve seen for our College.”
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Reflection:
I would eliminate the photos on the banner ads and focus on designing the type to stand out more.
After seeing the banner ads live in a digital newspaper next to all the clutter, it was evident that
I could have gone even simpler.
After seeing the banner ads live in a digital newspaper next to all the clutter, it was evident that
I could have gone even simpler.