Tarrant County College is the 6th largest college in Texas with nearly
100,000 students across 6 campuses.
100,000 students across 6 campuses.
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Client/Company: Tarrant County College
Project: “Welcome Back to Campus” murals
Category: Advertising, environmental design, print, digital
Goal: Welcome students back to campus after the pandemic shutdown
(seven campuses including the virtual campus).
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Project: “Welcome Back to Campus” murals
Category: Advertising, environmental design, print, digital
Goal: Welcome students back to campus after the pandemic shutdown
(seven campuses including the virtual campus).
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My role: Creative Director
Collaboration: College President, Board of Directors, Senior Leadership Team, Facilities
Tools: Illustrator, Photoshop
Collaboration: College President, Board of Directors, Senior Leadership Team, Facilities
Tools: Illustrator, Photoshop





Process:
Compete site visits to determine scale and impact for potential designs
Assess the need for an energetic approach, featuring students of all ages
Include real campus building sketches
Bring life to dull spaces
Assess the need for an energetic approach, featuring students of all ages
Include real campus building sketches
Bring life to dull spaces
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Results:
My designs won against five other designers who also submitted three design ideas.
My designs were so loved that the banners were turned into an entire multi-school year campaign.
My designs were developed into t-shirts, totes, email graphics, posters and web designs in multiple languages!
My designs were so loved that the banners were turned into an entire multi-school year campaign.
My designs were developed into t-shirts, totes, email graphics, posters and web designs in multiple languages!
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Reflection:
I learned to always go for it! I presented three ideas to the Campus President, Board of Directors, and Senior Leadership Team and they collectively understood my direction and were grateful for bringing my marketing experience to this project.